A team of founders creates an App that genuinely saves users money on common purchases. After getting dozens of beta users to download the app and test it - none of them convert to active users, or continue using the app. Several of the users suggested that the app should include a deal push notification, messaging feature, or game. What should the founders do?
A. Immediately pivot, build the features requested by the users and re-test
B. Consider re-explaining the purpose/function of the app to the users, because if they understand it will save them money, they will use it
C. Consider making a pivot and seeking feedback about potential modifications
D. Find more beta users who understand the benefits of this app
E. None of the other answers are correct