a). Costs and Benefits of Social Media for Organizational Communication:
Costs:
Time and Resources: Managing social media accounts and creating content can be time-consuming and resource-intensive.
Online Reputation Risks: Negative comments or publicity on social media can harm the organization's image.
Benefits:
Increased Reach: Social media enables organizations to reach a broader audience, increasing brand visibility.
Customer Engagement: Interacting with customers directly on social platforms enhances engagement and builds relationships.
Feedback and Insights: Social media provides valuable feedback and insights into customer preferences and market trends.
Cost-Effective Marketing: Compared to traditional advertising, social media marketing is often more cost-effective.
Example: A retail company's social media presence allows them to engage with customers, receive feedback, and promote products, leading to increased sales and customer loyalty.
b). Motivation Theories and Factors During Recession:
During economic downturns or uncertainty, job security and high income become vital motivators for employees, as explained by Maslow's Hierarchy of Needs theory. While a contented workforce, praise, and recognition contribute to long-term job satisfaction, they may take a back seat during challenging times.
Example: A company experiencing financial instability may implement temporary pay cuts to retain jobs, but this could lead to decreased employee morale despite prior recognition efforts.
c). STATE - Communication and Work Effectiveness:
S - Simple: Effective communication should be straightforward, avoiding jargon or complex language to ensure clarity.
T - Tailored: Messages must be customized based on the audience's preferences and needs for better reception.
A - Authentic: Honest and transparent communication fosters trust and credibility.
T - Timely: Delivering information promptly ensures relevance and prevents misunderstandings.
E - Engaging: Using storytelling or visual aids captures attention and enhances the impact of the message.
Effective communication based on the STATE principles improves work effectiveness and positively influences others' perceptions of professionalism and opportunities.