Question

The next three questions are based on the following mini case:

Flambeau is developing a new type of soft drink that is a combination of fruit juices and vegetable juices. Flambeau's executives are figuring out the best way to distribute their new product.
Question 42 1 pts
Flambeau wants to sell the product through one wholesaler in a particular area. This type of distribution is called
a. exclusive distribution
b. selective distribution
c. intensive distribution
d. tying agreement
e. full-line forcing

Answer 1

Hello! The type of distribution that Flambeau is considering, in which they want to sell their product through one wholesaler in a particular area, is called exclusive distribution.

Step-by-step explanation:

Exclusive distribution involves limiting the number of intermediaries who are authorized to sell a product. This can help to maintain greater control over the product's image and ensure consistent pricing and service levels.

Answer 2

this is exclusive distribution