Presidents use the "power to persuade" to implement their agenda by appealing to the public and to members of Congress to support their policies. This power is considered to be their most important because it allows them to overcome opposition and resistance to their policies, and to build support for their agenda. By using their rhetorical skills and their ability to communicate effectively, presidents can influence public opinion and mobilize popular support for their policies. They can also use their personal relationships with members of Congress and other political leaders to build coalitions and to negotiate compromises that advance their agenda. The power to persuade is critical to the success of any president, because it allows them to overcome the many obstacles and challenges that they face in trying to implement their policies and to achieve their goals.