Answer:
Developing nations often view TV as a new source of cultural imperialism due to several reasons. Firstly, television programming from developed countries tends to dominate the airwaves in many developing nations. These programs often depict lifestyles, values, and norms that are vastly different from the local culture. This dominance can lead to the erosion of traditional cultural practices and the adoption of foreign values, which can be seen as a threat to national identity.
Secondly, television content from developed countries is often produced with a profit-oriented motive and caters to a global audience. As a result, it may prioritize sensationalism, consumerism, and Western ideals, which can marginalize and overshadow local cultural expressions. This can create a sense of cultural homogenization and a loss of diversity, leading to the perception of cultural imperialism.
Furthermore, the flow of television content is not balanced, with developed countries exporting significantly more programming than they import. This trade imbalance reinforces power dynamics and can perpetuate the notion that developed nations hold cultural superiority.
Step-by-step explanation:
Additionally, the language barrier can exacerbate the impact of cultural imperialism through TV. Most programming is produced in widely spoken languages such as English, making it accessible to a larger global audience. Local content, on the other hand, may face challenges in reaching a broader viewership due to language limitations.
In summary, developing nations perceive TV as a new source of cultural imperialism because it often showcases foreign values, erodes local traditions, reinforces power imbalances, and limits the reach of local content. This view highlights the need for promoting and protecting cultural diversity, supporting local media production, and fostering a balanced exchange of ideas and perspectives in the global television landscape.