Step-by-step explanation:
As Patagonia's Brand and Communication Manager, it's important to understand the audience size for each media option in the Australian market to make informed decisions about where to allocate your marketing resources. Here are some tips to help your team understand audience size:
1. Social media: Use social media analytics tools to track the number of followers, engagement rates, and reach of your brand's social media accounts. This data can help you understand how many people are seeing and engaging with your content on each platform.
2. TV and radio: Use audience measurement tools such as Nielsen or OzTAM to track the viewership and listenership of TV and radio programs. This data can help you understand the size and demographics of the audience for specific programs and channels.
3. Print media: Use circulation figures and readership surveys to understand the audience size of print media outlets. This data can help you understand how many people are reading each publication and the demographics of those readers.
4. Outdoor advertising: Use traffic data and location-based analytics to understand the potential audience size for outdoor advertising. This data can help you understand how many people are passing by each billboard or transit ad location and the demographics of those people.
By using these tools and data sources, your team can gain a better understanding of the audience size for each media option in the Australian market. This can help you make informed decisions about where to allocate your marketing resources to reach the largest and most relevant audience possible.