Answer:
Advertisers use various principles of persuasion to influence consumers to buy their products. These principles include the Yale attitude change approach, elaboration likelihood model, central route, peripheral route, and foot-in-the-door technique.
One television commercial that uses these principles of persuasion is the Apple "Think Different" commercial. The commercial uses the central route of persuasion by appealing to the audience's sense of logic and reason. The commercial shows images of famous people such as Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi, and the message is that these people were "different" and "rebels" who changed the world. The commercial also uses the foot-in-the-door technique by encouraging people to buy Apple products to be like these famous people. This technique is used to get people to buy more Apple products by starting with a small request and then building up to a larger one.
The commercial also uses the principle of social proof, which is a type of peripheral route persuasion. Social proof is the idea that people are more likely to do something if they see others doing it. The commercial shows images of people using Apple products, which can influence viewers to buy Apple products as well.
In conclusion, advertisers use various principles of persuasion to influence consumers to buy their products. These principles include appealing to emotions, logic, and reason, using social proof, authority, and scarcity, and using various techniques such as the foot-in-the-door technique. The Apple "Think Different" commercial is an example of how these principles and techniques are used in advertising to persuade consumers to buy a product.