Question

Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. TheWalt Disney Company has since expanded successfull into a global entertainment and media brand. Using the internet, research the components that make up the Disney brand and discuss how The Walt Disney Company has expanded its product mix

Answer 1

The Disney brand is made up of iconic characters and theme parks. The Walt Disney Company has expanded its product mix to include merchandise, television shows, movies, and streaming services.

Step-by-step explanation:

The Disney brand is made up of several components that contribute to its success. One key component is the iconic characters and stories that Disney has created, such as Mickey Mouse, Cinderella, and Elsa from Frozen. These characters resonate with audiences of all ages and have become recognisable symbols of the Disney brand. Another component of the Disney brand is its theme parks, such as Disneyland and Walt Disney World.

These parks provide unique and immersive experiences for visitors and are a major part of Disney's product mix. Additionally, Disney has expanded its product mix to include merchandise, television shows, movies, and even its own streaming service, Disney+. Through these various components, The Walt Disney Company has successfully expanded its product mix and has become a global entertainment and media brand.