Final answer:
To choose between the two investment options, the CFO should perform a cost-benefit analysis using NPV or IRR, assess the strategic alignment with long-term goals, examine the risk and liquidity factors, and explore the options for raising necessary financial capital including investors, profits, borrowing, or stock.
Step-by-step explanation:
When choosing between the two available options for investing in LED-based lighting solutions, the chief financial officer (CFO) should consider a variety of financial factors. Firstly, a cost-benefit analysis should be conducted which would take into account the present and future cash flows of both projects, adjusting for the time value of money through a method like net present value (NPV) or internal rate of return (IRR). Moreover, the CFO should consider the strategic fit of the investment with the company's long-term goals, the potential risks associated with each option, and the liquidity position of the company.
Beyond the direct financial comparisons, the CFO should also take into account the company's ability to raise the necessary financial capital to fund the project. This could involve consideration of early-stage investors, reinvesting profits, borrowing, or selling stock, each with their own costs and implications for company control and financial flexibility.
Lastly, it is essential to consider any additional benefits or synergies that could be expected from either project, such as increased market share, technological advancements or the ability to adapt to changing market conditions. The decision-making process may also involve conducting scenario analysis, understanding the competitive landscape, and considering the regulatory environment.