Answer and Explanation:
The brand stories of Brewdog and Caterpillar differ in terms of their narrative plots and the elements they incorporate.
Brewdog, a craft beer company, has a brand story that revolves around the founders' rebellion against the traditional beer industry. Their narrative plot focuses on challenging the status quo and disrupting the market with innovative and unconventional beers. The mythological theme in Brewdog's brand story can be seen as the underdog fighting against the giants in the industry. The founders position themselves as the archetypical characters of rebels and pioneers, who are willing to take risks and push boundaries in pursuit of their passion for brewing. Their story emphasizes the importance of authenticity, creativity, and a commitment to quality.
On the other hand, Caterpillar, a construction equipment company, has a brand story that highlights reliability, durability, and strength. Their narrative plot revolves around providing the tools and machinery necessary for building and construction projects. The mythological theme in Caterpillar's brand story can be seen as the hero's journey, where the company's equipment becomes the essential tool for heroes (construction workers) to accomplish their tasks and overcome challenges. The archetypical characters in Caterpillar's brand story include the hardworking and skilled construction workers who rely on Caterpillar's products to complete their projects successfully.
In terms of storytelling techniques, Brewdog's brand story tends to be more rebellious, edgy, and provocative, often challenging traditional beer marketing and advertising norms. They incorporate humor, bold statements, and social activism into their narrative to engage their audience and stand out from competitors. On the other hand, Caterpillar's brand story focuses on reliability and stability. Their storytelling tends to be more straightforward, highlighting the quality and performance of their equipment through demonstrations and real-world applications.
In summary, the brand stories of Brewdog and Caterpillar differ in terms of their narrative plots and the elements they emphasize. Brewdog's story revolves around rebellion and innovation in the craft beer industry, while Caterpillar's story focuses on reliability and strength in the construction equipment sector. The mythological themes, archetypical characters, and storytelling techniques used by each brand contribute to their unique brand identities and positioning in their respective industries.