As a marketing executive of a national brand jeans retailer, the process of identifying the target market based on demographic market segmentation would involve careful analysis of various demographic factors.
In this case, the target market for the jeans retailer would be young adults aged 18-34, encompassing both males and females, who possess a moderate to high income level. This demographic segment is ideal due to their strong purchasing power, fashion-conscious nature, and significant presence in the jeans market.
To develop an effective marketing strategy, it would be essential to focus on enhancing brand visibility through digital platforms and social media channels. Engaging content, collaborations with influencers, and online promotions would be utilized to capture the attention of the target market.
In-depth market research would help identify popular styles, trends, and preferences within this demographic, ensuring the creation of appealing collections. Strategic partnerships with fashion events and influencers would further bolster brand recognition. By understanding and addressing the specific needs and desires of the target market, the marketing strategy aims to position the brand as the preferred choice for trendy, high-quality jeans among young adults.