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Which element of the business model addresses the question of why a customer should buy from the firm?

A) revenue model
B) competitive advantage
C) market strategy
D) value proposition

User Nestoro
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The element of the business model that addresses the question of why a customer should buy from the firm is the value proposition (D).

The value proposition refers to the unique combination of benefits that a company offers to its customers. It answers the question of why customers should choose to buy from a particular firm instead of its competitors.

A value proposition highlights the value, benefits, and advantages that customers will receive by purchasing a product or service from the firm. It communicates the unique selling points and differentiators of the company's offering, making it attractive to customers.

For example, if a company offers high-quality products at a competitive price, that can be part of its value proposition. Other elements of a value proposition could include superior customer service, innovative features, convenience, or a strong brand reputation.

In summary, the value proposition is the element of the business model that addresses why a customer should choose to buy from a particular firm. It communicates the unique benefits and value that the company offers compared to its competitors.

User Levente
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