Final answer:
The company conducted a survey to measure if the ad campaign created a positive image.
Step-by-step explanation:
Campaign effectiveness refers to the degree to which a marketing or advertising campaign achieves its intended objectives. It involves assessing key performance indicators (KPIs), such as increased brand awareness, customer engagement, or sales. Monitoring and analyzing these metrics help businesses gauge the success of their campaigns and make data-driven decisions to enhance future marketing strategies.
The company conducted a(n) survey to measure if the campaign created a positive image for the company. By asking consumers a series of direct and unstructured questions, Autumn Leaves Heating Systems aimed to gauge the overall perception of their latest ad campaign.