Question

a manufacturer is offering a newer version of the operating system to the company. what purchasing process will its customer likely to go through if they consider the upgraded system? a manufacturer is offering a newer version of the operating system to the company. what purchasing process will its customer likely to go through if they consider the upgraded system? modified rebuy straight rebuy new buy optional rebuy

Answer 1

The purchasing process a company goes through for an upgraded operating system is typically a modified rebuy, where an existing product is reevaluated due to changes such as new features or compatibility issues.

Step-by-step explanation:

When a company is considering an upgraded operating system offered by a manufacturer, the purchasing process they are likely to go through is a modified rebuy. In this scenario, the customer has previously bought an older version of the software, implying an existing relationship with the vendor, but the new version introduces changes that require evaluation. Unlike a straight rebuy, where the purchase is a routine reorder of the same product, or a new buy, which involves a product that the buyer has no experience with, a modified rebuy involves some review and modification of specifications.

For example, users of an older Windows operating system face a scenario where the new version is upwardly compatible, allowing users to open older files, but not vice versa. This means that eventually, to stay functional and compatible with newer documents created by others, an upgrade becomes essential. As per the reference information, customers are often pressured into upgrading by compatibility concerns or the allure of new features.

Answer 2

A company upgrading an operating system will likely go through a modified rebuy purchasing process, which includes evaluating new features, costs, and necessity in regards to compatibility, productivity, and security.

Step-by-step explanation:

When a company considers upgrading to a newer version of an operating system, they are likely to undergo a modified rebuy purchasing process. This kind of purchase involves changes and improvements over a previous version, meaning that while the purchase is not entirely new to the organization, it does require some review and adjustment. With software, the necessity to upgrade often comes as a result of incompatibility with files created in newer versions, as well as potential improvements in security, features, and efficiency that the new software might offer. The purchasing process can include evaluating the benefits of the new features, assessing the cost against the budget, and determining the necessity of the upgrade in terms of productivity and security.