New media has been significantly impacted by several factors, including technological advancements, connectivity, user-generated content, interactivity, and personalization. Technological advancements have revolutionized the way information is created, distributed, and consumed, leading to the emergence of new platforms and tools for communication. Connectivity and globalization have facilitated the global reach of new media, allowing people from different parts of the world to connect and interact instantaneously. User-generated content has shifted the power from traditional media gatekeepers to users, driving the development of new media platforms. Interactivity and participation have also become key factors in new media, as users can engage with content through comments, likes, shares, and direct messages, fostering community and collective participation.
Personalization and customization have also been key factors, as algorithms and recommendation systems tailor content based on user's preferences, interests, and browsing history, enhancing user engagement and providing a more personalized and relevant media experience. Overall, the key to the development of new media lies in these factors, which have transformed the way information is created, shared, and consumed, leading to the democratization of media production.