Question

your first client of the day is adam, president of sol shades, inc. after extensive product development, the company has developed a line of non-prescription sunglasses that automatically lighten or darken with the sun, and the lenses can be easily popped in and out of different color frames so customers can have different color frames to match their outfits or moods. tektints is now ready to hit the market, and adam has asked for your help in creating a promotional campaign. he tells you that market research suggests that there are two key target markets for tektints sunglasses:

Answer 1

A promotional campaign for Sol Shades, Inc. is requested to highlight their Tektints sunglasses with photochromic lenses that darken with sunlight and can be switched into various colored frames. The lenses' organic microcrystalline molecules change properties under UV light, offering function and style.

Step-by-step explanation:

The subject of the question pertains to the creation of a promotional campaign for a company called Sol Shades, Inc., which has developed a line of sunglasses with innovative photochromic lenses. These lenses are a recent development in eyewear technology, offering the ability to automatically darken in the presence of UV light from the sun and become clear when indoors with artificial lighting lacking UV. The unique selling proposition of Tektints sunglasses lies in their convenience, allowing wearers to switch out the lenses into frames of different colors to suit their style or mood, capitalizing on the variety of optical effects used in sunglasses, like Polaroid, color pigmentation, non-reflective, and reflective coatings.

The task is to leverage the appeal of photochromic lenses, which contain organic microcrystalline molecules. These molecules' property-changing feature is activated by sunlight's UV rays, making them an ideal choice for consumers seeking both functionality and fashion versatility. The promotional campaign should highlight these technological advantages and customization features to attract the identified target markets determined by Adam's market research.