Answer:
Ethos in writing refers to the use of credibility, trustworthiness, and authority to persuade and convince the audience. It is one of the three main persuasive appeals, alongside logos (logic) and pathos (emotion). Ethos relies on establishing the writer's expertise, knowledge, and ethical character to build trust and credibility with the audience. This can be achieved through various means, such as demonstrating qualifications, citing credible sources, or presenting evidence of experience and expertise in the subject matter. By employing ethos in their writing, authors aim to establish themselves as trustworthy and reliable authorities, which enhances their persuasive power and helps to win the audience's confidence in their arguments. Ethos is particularly important in academic, professional, and persuasive writing, as it reinforces the writer's credibility and enhances their ability to influence and persuade the readers.
Step-by-step explanation:
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