Final answer:
The decision to make Craisins available in various retail locations relates to the distribution strategy, which includes choosing channels that best reach consumers and managing the supply chain effectively to ensure product availability.
Step-by-step explanation:
When the producers of Ocean Spray cranberry products decided to make Craisins available in convenience stores, supermarkets, and vending machines, they were involved with determining the distribution strategy. This strategy entails making decisions on how to get a product to the consumer, including the channels used for its delivery, like the aforementioned retail locations. This is not merely about the physical transportation of goods, but also about the management of supply chains, ensuring availability, and choosing efficient distribution methods that may provide a competitive advantage. For instance, the location of a firm can strongly affect sales volumes, as seen with a gas station situated at a busy intersection likely selling more gas because of higher traffic.