Using a cost-plus pricing strategy, Amy's hourly rate is $132. This rate covers her costs and adds a profit margin of 20% to her services.
The costs included in the calculation are:
Assistant cost: This includes the hourly cost of Amy's assistant, including taxes and benefits, which is $19.
Office space cost: This represents the hourly cost of Amy's office space, which is $5.
Overhead materials cost: This includes the hourly cost of marketing and other overhead materials, which amounts to $7.
Amy's salary: This represents Amy's own hourly salary, including taxes and benefits, which is $79.
To determine Amy's hourly rate using a cost-plus pricing strategy, we need to calculate the total cost and then add the premium.
Total cost per hour = Assistant cost + Office space cost + Overhead materials cost + Amy's salary
Total cost per hour = $19 + $5 + $7 + $79 = $110
Hourly rate with 20% premium = Total cost per hour + (20% of Total cost per hour)
Hourly rate = $110 + (0.20 * $110) = $110 + $22 = $132
Therefore, Amy's hourly rate using a cost-plus pricing strategy is $132.
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