Task 2: Choose a product category that is bought by both women and men (eg mobile phones, cars, personal care products, clothes, perfumes) after discussing and carry out a marketing research survey using a questionnaire to find out the following information from the consumers of the product category.
Buying decision process –
• How did the customer recognize the need?
• What information sources did they use?
• What were the buying criteria and how did they evaluate the product?
• Analyze the data collected and present your findings.
• identify the differences between the buying behavior of men and women.