Question

Review the following scenarios, and then write a paragraph for each one describing what media you think would be most appropriate to use and why. See table 10-2 for suggestions.

Many of the technical staff on the project arrive at work from 9:30 am to 10:00 am while the business users always arrive before 9:00 am. The Business users have been making comments. The project manager wants to have the technical people come in by 9:00, although many of them leave late.

Your company is bidding on a project for the entertainment industry. You know that you need new ideas on how to put together the proposal and communicate your approach in a way that will impress the customer.

Your business has been growing successfully, but you are becoming inundated with phone calls and e-mails asking similar types of questions.

You need to make a general announcement to a large group of people and you want to make sure they receive the information.

Answer 1

For the first scenario, a meeting would be the most appropriate media. For the second scenario, a visual presentation would be the most appropriate media. For the third scenario, a FAQ page or knowledge base would be the most appropriate media. Lastly, for the fourth scenario, a mass email or a social media post would be the most appropriate media.

Step-by-step explanation:

For the first scenario, where the project manager wants the technical staff to arrive earlier, a meeting would be the most appropriate media to use. The project manager can gather the technical staff and explain the importance of arriving by 9:00 am and address any concerns or issues they may have. This allows for direct communication and immediate feedback.

For the second scenario, where the company is bidding on a project for the entertainment industry, a visual presentation would be the most appropriate media to use. This could include a well-designed proposal with graphics, charts, and visuals to showcase the company's ideas and approach in a visually appealing way.

For the third scenario, where the business is inundated with phone calls and emails asking similar questions, a FAQ page or knowledge base on the company's website would be the most appropriate media to use. This provides a centralized resource where customers can find answers to common questions without the need for direct communication.

Lastly, for the fourth scenario, where a general announcement needs to be made to a large group of people, a mass email or a social media post would be the most appropriate media to use. These methods allow for quick and efficient distribution of information to a wide audience.

Answer 2

An internal memo or email, a multimedia presentation, an FAQ section, and a mass email with internal platform updates are the suggested communication media for the respective business scenarios to ensure effective and efficient information dissemination.

Step-by-step explanation:

Choosing Appropriate Media for Business Communication

In the first scenario where the project manager wants technical staff to arrive earlier to bridge the gap with business users, an internal memo or email would be effective. This allows for a formal and documented approach, ensuring all technical staff receive the same message. It's also less intrusive than a meeting, which might be resented by staff who already work late.

For the company bidding on an entertainment project, a dynamic multimedia presentation using video, audio, and engaging graphics would be appropriate. This approach caters to the entertainment industry's preference for visual and captivating material and shows creativity and innovation.

When dealing with repeated inquiries, creating an FAQ section on the company website or an automated response system for calls and emails can provide quick answers to common questions, thus reducing the workload. This approach streamlines communication and improves efficiency.

To reach a large audience with a general announcement, a mass email combined with updates on the company's internal communication platforms and bulletin boards can ensure broad coverage. These modes allow the announcement to be documented and easily referred back to, catering to different audience preferences for receiving information.