Answer:
To acquire sales talent for her growing business, there are three key steps that Claire should take:
1. Develop a Sales Talent Profile: Claire should begin by creating a profile of the ideal candidate for the sales position. This profile should include a list of the key skills, knowledge, experience, and personality traits that the ideal candidate should have. Examples of relevant skills and experience may include sales experience, negotiation skills, communication skills, problem-solving skills, etc. Additionally, Claire may want to list certain personality traits, such as being outgoing, personable, self-motivated, and goal-driven. This profile will help her to evaluate candidates fairly and effectively by comparing their qualifications to the profile and identify the candidate with the most suitable match.
2. Advertise the Position to Attract Candidates: Claire should use various means to advertise the position and attract candidates that meet the sales talent profile. She can make use of online job portals, job fairs, professional organizations related to sales, and local classifieds to reach a wide audience. Furthermore, she should ensure that the job posting highlights all necessary qualifications required for the position. She may also consider posting the job requirements to her social media channels and her company website to reach potential candidates.
3. Conduct an Assessment: Claire needs to differentiate potential candidates based on their skills, experience, and personality traits for the sales position. Claire should conduct an assessment that evaluates the candidates' skills, sales experience, and relevant personality traits. The assessment can be carried out through various means, including: phone and video interviews, written exams, face-to-face interviews, and even role-playing exercises. The most suitable candidate with the highest match to the sales talent profile will be provided with an offer to work for Personal Touch, Inc.
By following these three steps, Claire can identify the right sales talent that will become a significant part of growing and expanding Personal Touch, Inc.