Answer: 1. Incentivized Sign-Up
2. Seamless Integration with Customer Interactions.
Step-by-step explanation:
1. Incentivized Sign-Up: The company can offer incentives or exclusive benefits to encourage customers to opt-in to their text message list. For example, they can offer a discount code, a free trial, early access to new products or services, or exclusive content. They can promote these incentives through various channels such as their website, social media platforms, email newsletters, and physical stores. Interested customers can then provide their phone numbers and opt-in to receive text messages in order to avail themselves of the benefits.
2. Seamless Integration with Customer Interactions: The company can integrate the opt-in process seamlessly into their customer interactions across different touchpoints. For instance, during the online purchase process, they can include a checkbox or a separate step where customers can choose to receive text message notifications regarding their order status, delivery updates, and special offers. Similarly, in physical stores, they can have signage or point-of-sale materials that inform customers about the option to receive text message updates, promotions, or loyalty program notifications. By integrating the opt-in process naturally into existing customer interactions, the company can increase the likelihood of customers willingly providing their phone numbers and opting into the text message list.