Step-by-step explanation:
c. a market plan indicates both short- and long-term approaches to attracting and retaining guests. A market plan is a comprehensive document that outlines a company's overall marketing strategy, including its short- and long-term goals, target audience, marketing mix, and budget. The market plan is designed to guide the company's marketing efforts over a period of time, usually one to three years, and includes both short-term tactics and long-term strategies for attracting and retaining guests. A situation analysis, key account summary, and feasibility study may provide valuable information for developing a market plan, but they are not the same as a market plan itself.