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16. Coca Cola and Pepsi Max are two firms that compete in the soft drink market. These two competitors have decided to invest $10 million to form a new company, Fruit Tea, which will manufacture flavoured teas. This new firm is defined as a:

a. Consolidation.
b. Strategic alliance.
c. Joint venture.
d. Merged alliance.

1 Answer

2 votes
The answer is c Joint venture.
User Moluzhui
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