Question

Social Media and Salesperson Credibility at Waleszonia Financial

This activity is important because it is essential that salespeople understand how social media tools can be used to enhance salesperson credibility. Jacob is a sales representative for Waleszonia Financial, who specialize in selling financial products in New Orleans. Jacob has been working to develop a buyer-centric social media profile, choosing the right photo, headline and summary, and utilizing recommendations to validate his trustworthiness to potential clients. Jacob’s sales manager Jodi wants him to explain to the new salespeople hired by the company how each of these things increases Jacob’s likelihood of sales success.

The goal of this exercise is to match the specific types of benefits that Jacob and other salespeople receive when they use specific social media strategies to enhance their credibility.

Select the appropriate social media action that Jacob has taken for each of the benefits listed below.

1. Demonstration of the reliability and integrity of the salesperson and the products they are selling

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

2. Clearly communicates how a seller can add value to a customer's business

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

3. Promotes salespeople's most important skills and achievements

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

4. Third-party verification that the salesperson can be counted on to deliver on what they promised

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

5. Explains how a salesperson can help customers solve specific problems

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

6. Presents a professional and consistent message as to how a salesperson is positioning themselves

a. Develop a Buyer-Centric Social Profile

b. Choose the Right Photo, Headline, and Summary

c. Utilize Recommendations

Answer 1

In summary, Jacob from Waleszonia Financial boosts his credibility through strategic social media use that matches social media actions with the benefits they provide such as utilizing recommendations, developing a buyer-centric profile, and ensuring a professional visual presentation.

Step-by-step explanation:

Social Media and Salesperson Credibility

The use of specific social media strategies to enhance their credibility offers salespeople at Waleszonia Financial, like Jacob, several benefits. This question requires matching the benefits to the accurate social media action he has taken.

Demonstration of reliability and integrity of the salesperson and their products: c. Utilize Recommendations

Communicates how a seller can add value to a customer's business: a. Develop a Buyer-Centric Social Profile

Promotes salespeople's most important skills and achievements: b. Choose the Right Photo, Headline, and Summary

Third-party verification that the salesperson can be counted on: c. Utilize Recommendations

Explains how a salesperson can help customers solve specific problems: a. Develop a Buyer-Centric Social Profile

Presents a professional and consistent message regarding their positioning: b. Choose the Right Photo, Headline, and Summary

These actions on social media not only enhance a salesperson's credibility but also contribute to building a strong professional image. It allows them to demonstrate their skills and expertise, and connect with potential clients effectively.

Through these tactics, valuable social networks are created which may lead to increased sales and networking opportunities. Having a carefully curated online presence can help in teaching these concepts to newly hired salespeople at Waleszonia Financial.