In 1998, the Ontario government passed Bill 35 to In response to these changes in the regulations, deregulate competitive aspects of the gas and elec- one gas company has decided to re-organize itself tricity industry.
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Prior to this time this sector was into two new companies: one operating in gas storage highly regulated by the Ontario Energy Board for and distribution and the other in the comperitive gas, all services related to gas and electricity distribution. service, and retail equipment business. You have been After de-regulation, companies separated into regu- hired on a consulting contract to assist in the identifilated (primarily the storage and distribution services) cation and placement of sales employees into the two and de-regulated (primarily energy purchasing.ser- new businesses. vice, and equipment sales) components. As a result of this change, consumers had more choices with respect QUESTIONS to the companies they chose for their energy services 1. How would you determine the characteristics Gas, Union Gas) that operated in a regulated envi- and or competency modelling approach would ronment for their services and products now had to you consider and why? their business (e.g., selling gas and gas appliances) 2. Who would provide the most insight into the new This competition was a new and significant change in position (e.g., all current job incumbents, some their approach to sales and service. Although they had current job incumbents, or other SMEs)? Sales Representatives in the regulated business (and a 3. How would you decide which current sales repjob description), they were concernod that the job may resentatives should remain with the regulated need to change due to the increased competition and company and which ones should move to the denumber of products and services after de-regulation. regulated one?