Answer:
False
Step-by-step explanation:
Mass customization as a concept and a business strategy was not implemented until the late 20th century. The term "mass customization" was first coined by Stan Davis in his 1987 book "Future Perfect", and it became more widely adopted in the 1990s with the advent of new technologies and manufacturing techniques that enabled companies to produce customized products on a large scale. The early 1900s saw the rise of mass production and assembly line techniques, which aimed to produce large quantities of standardized products at low cost.