Question

ony works as a salesperson at Franklin Delights, a company that specializes in labor-saving kitchen appliances. When Tony gives a presentation to the owner of a small but popular diner, he actually demonstrates how swiftly one can chop, slice, or grate vegetables and fruits using his company's product. However, when selling the same product to a luxury hotel, he informs the hotel manager about his existing client base. This ability to vary his sales presentation indicates that Tony is practicing __________ selling

Answer 1

Adaptive.

Step-by-step explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

A salesperson is any individual saddled with the responsibility of handling business transactions initiated by service takers and customers in an organization.

A sales presentation can be defined as series of talk given by a salesperson with the attempt to persuade someone or a potential customer to buy a particular product, by giving information it. Some salespersons resort to the use of dramatics so as to initiate and close the sale of a particular product by engaging in series of theatrical actions.

Adaptive selling can be defined as a customized selling approach adopted by a salesperson for the sales of goods and services depending on the circumstances, situation and factors such as customer feedback, behavior, requirements, etc.

In this scenario, the ability to vary his sales presentation indicates that Tony is practicing adaptive selling.