41.1k views
3 votes
Provide one example of how your behavior as a consumer has been influenced leading you to purchase of a product or service.

What or who specifically persuaded you to purchase the product or service?
In this course you will study behavioral concepts, motivation, and the role of consumer behavior in the marketplace. How will you use the information learned in this class to further yourself professionally?

User Archgoon
by
7.7k points

1 Answer

3 votes

Answer:

One example of how my behavior as a consumer has been influenced leading me to purchase a product is when I decided to buy a new laptop. I was using an older model, and it was becoming slow and unreliable. I began researching different brands and models, reading reviews, and comparing prices. I eventually chose a laptop that had positive reviews, met my technical requirements, and was reasonably priced.

The main factors that persuaded me to purchase the laptop were the positive reviews from other customers and the brand reputation. I was looking for a reliable and trustworthy laptop, and I found a brand that had a good reputation and many positive reviews.

In this course I will study behavioral concepts, motivation, and the role of consumer behavior in the marketplace. I plan to use the knowledge gained in this course in my future career as a marketer. Understanding consumer behavior is critical when designing effective marketing strategies, and I believe that the knowledge gained from this course will enable me to better identify and target the needs and motivations of consumers. I also plan to use this information when developing and promoting new products or services to ensure that they resonate with my target audience.

User Chris Buck
by
8.1k points