False. The statement is not necessarily true. The likelihood of a wholesaler being the channel commander is not solely determined by the number of products or brands. The channel commander refers to the entity that has the most control or influence over the distribution channel. While a wholesaler can be a channel commander in certain situations, it depends on various factors such as market dynamics, relationships between channel members, competitive landscape, and overall industry structure.
The number of products or brands alone does not determine the channel commander. Other factors, such as the bargaining power, market share, and strategic positioning of different channel members, can play a significant role in determining who takes on the role of the channel commander. In some cases, manufacturers or retailers may hold more power and influence in the distribution channel, even if there are fewer products or brands involved. Ultimately, the channel commander position is determined by the dynamics and power relationships within the specific industry and market context.