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One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.

One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.
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One behavioral segment of great importance to the marketer is the __________ of the focal brand because it is relatively easy to communicate to this group.

User Idell
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