Question

Mattel has paid to develop and sell harry potter toys based on characters from the movies. this is an example of co-branding.

a) false

b) true

Answer 1

False

Step-by-step explanation:

Brand licensing involves a contractual agreement where a company permits an organization to use its brand on noncompeting products in exchange for a licensing fee.

Licensing is quite common in toys where manufacturers will license the characters and images from popular movies such as Disney+’s The Mandalorian to create a variety of products. Tervis, Lovepop, PopSockets, and Build-A-Bear are just a few brands that produced Baby Yoda merchandise.

whereas cobranding is quite common in processed foods and credit cards. For example, General Mills partners with Hershey’s on its Betty Crocker chocolate cake mixes that feature Hershey’s cocoa.