In his role as a product developer at Comfy Shoes, Henry should determine the price of his products carefully based on the potential buyer's interest in his products and the buyer's belief about the products' value.
Henry needs to consider the buyer's perception of the product's value. This is crucial because the price a customer is willing to pay is largely influenced by their belief in the product's worth.
If customers perceive Comfy Shoes as offering high-quality, comfortable footwear, they are more likely to be willing to pay a premium price for those products.
Therefore, understanding and aligning the price with the buyer's perception of value is essential for successful pricing strategies in product development. The Option B is correct.
Full question:
In his role as a product developer at Comfy Shoes, Henry should determine the price of his products carefully based on the potential buyer's interest in his products and
A. a thorough knowledge of his brand messages.
B. the buyer's belief about the products' value.
C. knowledge of competing products.
D. ability to negotiate discounts.
E. susceptibility to traditional marketing alternatives.