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1. Choose a familiar product that currently is not environmentally friendly and brainstorm ways to make it more "green." 2. Once you've settled on one specific way to improve the product, revise the rest of the marketing mix for the product by adjusting the price, determining a new place (distribution), and developing more appropriate promotions. 3. Present your new plan in the form of an advertisement. Answer Additional Questions for Reflection: - Did you feel that going green with your product opened up new marketing opportunities or placed unnecessary restrictions on marketing the product? - Did you feel the need to increase the price, and if so, is that ethical? - Would it be possible to engage in greenwashing with this product? If so, would that be a viable alternative? Why or why not?

User Nanuet
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Answer:

Product: Haircare products - currently, the majority of haircare products come in non-biodegradable and non-recyclable plastic bottles, and the ingredients used in them often contain harmful chemicals that can pollute the environment and water sources.

Solution: Create a new haircare product line that is packaged in biodegradable and recyclable glass bottles, and uses ingredients that are natural and environmentally friendly. This will not only make the product more environmentally friendly but also attract consumers who are environmentally conscious.

New Plan:

Advertisement:

Introducing "Greenhair" - the all-natural hair care brand that's not only good for you, but good for the planet! Packed with natural ingredients and packaged in biodegradable and recyclable glass bottles, Greenhair is not only effective but also environmentally friendly. Plus, with every purchase of Greenhair, you'll be supporting our efforts to help the environment by planting a tree for every bottle sold. So, choose Greenhair today and be part of the solution while taking care of yourself!

Reflective Questions:

1. Did you feel that going green with your product opened up new marketing opportunities or placed unnecessary restrictions on marketing the product?

In this case, going green with the product opens up new marketing opportunities by attracting consumers who are environmentally conscious and want to support sustainable products. However, for some companies, the process of transitioning to more environmentally friendly products can be challenging and may require significant changes in production processes, packaging, and supply chains. It's important to weigh the potential benefits and pitfalls before undertaking such a transformation.

2. Did you feel the need to increase the price, and if so, is that ethical?

It's possible that switching to more sustainably sourced ingredients and biodegradable packaging will come at a higher cost, which could require an increase in the price of the product. Whether or not this is ethical depends on the specific context and the price increase relative to the market price. It's important to consider the potential impact on consumers and weigh the benefits of more sustainable practices against any potential harm that might result from increasing the price of the product.

3. Would it be possible to engage in greenwashing with this product? If so, would that be a viable alternative? Why or why not?

Greenwashing refers to corporations making false or exaggerated environmental claims to boost their public image without actually making meaningful changes to their products or practices. It can be tempting to engage

User TheHacker
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