Answer:
Consumers use expanded decisions when purchasing high-priced, complex, or unfamiliar products. Expanded decision-making involves a high level of involvement by the consumer, who engages in extensive information search, evaluation of alternatives, and consideration of the consequences of the decision. This type of decision-making is often used for products that are expensive, have a high degree of risk, or are infrequently purchased. For example, a consumer might use expanded decision-making when purchasing a car, a home, or a college education. In contrast, for products that are low-priced, frequently purchased, or have low risk, consumers often use limited decision-making or routine decision-making.
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