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A company that provides customers a chance to participate in product design and development is involved in…

A) marketing research.
b) experimental marketing.
C) co-creation.
D) innovative testing.

User Baldguy
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The company that provides customers a chance to participate in product design and development is involved in co-creation (option C). Co-creation is a collaborative process where companies involve customers in various stages of product development, allowing them to provide input, ideas, and feedback. It emphasizes the active involvement of customers in shaping the final product, resulting in a more tailored and customer-centric offering.
User K Z
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