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The global pandemic has brought about unprecedented changes in the world, forcing many industries to adapt in response to the changing environment. Technological advancements have aided in the quick response and many companies have had to pivot in providing their product/service to consumers. As a result, many industries have shifted the way consumer access their products and services.

Your group has been asked to provide Marketing advice to a prospective Business Owner interested in entering one of the following industries during in the post-pandemic:
• Virtual doctor/medicine
• Ticket sales (online) – movies/parties
• Mobile wallet
• Mobile pharmacy
• Self-checkout counters – supermarket/pharmacy/wholesale

1 Answer

5 votes

Answer:

Virtual Doctor/Medicine:

a. Build trust: Focus on building trust with potential customers by highlighting the qualifications and expertise of your doctors. Use testimonials or case studies to showcase successful outcomes and patient satisfaction.

b. Educate and inform: Create informative content that educates people about the benefits of virtual healthcare and telemedicine. Highlight convenience, reduced wait times, and the ability to access medical advice from the comfort of their homes.

c. Targeted advertising: Utilize digital advertising platforms to target specific demographics or geographic locations. Use social media platforms and search engine advertising to reach potential patients actively seeking healthcare solutions.

d. Partnerships: Consider partnering with insurance providers or corporate organizations to offer virtual healthcare services as part of their benefits package. This can help attract a steady flow of patients.

Ticket Sales (Online) - Movies/Parties:

a. Engage through social media: Utilize social media platforms to create buzz around upcoming movies or parties. Run contests, share behind-the-scenes content, and encourage user-generated content to generate excitement and engagement.

b. Personalized offers: Leverage customer data to provide personalized recommendations and offers. Use purchase history and preferences to target customers with relevant movie or party suggestions.

c. Influencer partnerships: Collaborate with influencers who have a strong following in the entertainment industry. Partnering with influencers can help amplify your reach and increase ticket sales.

d. Seamless user experience: Invest in a user-friendly website and mobile app that offers a seamless ticket purchasing experience. Ensure that the process is quick, secure, and optimized for mobile devices.

Mobile Wallet:

a. Strategic partnerships: Collaborate with banks, retailers, and other businesses to integrate your mobile wallet solution into their existing platforms. Offer incentives and discounts to encourage users to adopt your mobile wallet.

b. Simplify payments: Highlight the convenience and security of mobile payments. Emphasize features like contactless payments, loyalty programs, and transaction security to gain consumer trust.

c. Targeted marketing: Use data analytics to understand consumer spending habits and preferences. Target specific demographics or user segments with personalized offers and discounts.

d. Educate merchants: Conduct workshops or provide educational materials for merchants to understand the benefits of accepting mobile wallet payments. Offer support and incentives for businesses to adopt your solution.

Mobile Pharmacy:

a. Convenience and safety: Emphasize the convenience of ordering medications from the comfort of home and highlight safety measures taken to ensure secure deliveries.

b. Prescription management: Develop a mobile app that helps users manage their prescriptions, set reminders, and order refills. Offer features like medication interaction warnings and dosage tracking.

c. Collaborations with healthcare providers: Partner with doctors and healthcare providers to offer online consultations and prescription services. Establish trust and credibility by showcasing the qualifications and expertise of your partners.

d. Targeted promotions: Utilize digital marketing strategies to reach individuals who require regular medication or have specific health conditions. Offer personalized promotions and discounts based on their medical needs.

Self-Checkout Counters - Supermarket/Pharmacy/Wholesale:

a. User-friendly interface: Ensure that your self-checkout system is intuitive and easy to use. Provide clear instructions and user assistance to minimize friction and enhance the customer experience.

b. Promote efficiency: Highlight the speed and convenience of self-checkout counters, emphasizing reduced wait times and improved efficiency for customers.

c. Staff training: Offer training programs to store employees to familiarize them with the self-checkout process. Ensure they can provide assistance and troubleshoot any issues that customers may face.

d. Customer incentives: Encourage customers to use self-checkout by offering incentives such as discounts, loyalty points, or exclusive promotions. Make it a rewarding experience for them.

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