Question

One of the reasons Ford found it difficult to increase sales in China is that

1. Its cars are too expensive.
2. it kept all engineering and design in China.
3. it kept all of the manufacturing in China.
4. its cars did not meet customer expectations.

Answer 1

Ford found it difficult to increase sales in China because its cars did not meet customer expectations.

Step-by-step explanation:

One of the reasons Ford found it difficult to increase sales in China is that its cars did not meet customer expectations. While the other options may also contribute to the challenge, it is crucial to understand that meeting customer expectations plays a vital role in the success of any business. For a company like Ford, it is important to understand the preferences and needs of the Chinese market and tailor their cars accordingly to attract and retain customers.

Answer 2

Ford struggled to increase sales in China due to several potential reasons, including high product pricing and failure to meet the local consumer expectations with their car designs and quality.

Step-by-step explanation:

The difficulties Ford encountered in increasing sales in China can be attributed to various factors which encompass high product costs, deviation from local taste and preferences, or the reliance on specific locations for manufacturing or engineering. Given the provided context, it appears that Ford's challenges relate to issues such as potentially high pricing and not meeting consumer expectations in terms of product design and functionality, much like the American auto industry experienced in the 1970s during the rise of Japanese automakers. These Japanese competitors, such as Honda and Toyota, capitalized on manufacturing reliable and fuel-efficient cars that were affordable as well. They emphasized innovation, efficiency, and responding to consumer needs, which contributed to their ascendancy in a market where larger American companies had become complacent.