Final answer:
The brain area that is similar in heavy social media users and individuals with a substance use disorder involves the dopamine system, particularly in the frontal cortex and memory circuits, due to the role of dopamine in reward and addiction processes.
Step-by-step explanation:
The area of the brain that has been found to be similar in heavy social media users and those with a substance use disorder is associated with the dopamine system, which plays a crucial role in reward and pleasure. Neuroimaging studies have suggested that like substance use disorders, excessive social media use can lead to alterations in brain regions involved in reward processing and decision-making, emulating the addictive patterns observed in drug addiction. Specifically, the dopamine neurotransmission in the brain, predominantly within the frontal cortex and associated memory circuits, has been implicated in both conditions.
Substance use disorder involves a compulsive pattern of drug use despite negative consequences and affects various neurotransmitter systems including GABA, dopamine, acetylcholine, adenosine, endogenous opioids, and others, depending on the drug. These neurochemical alterations in dopamine neurotransmission are key to understanding why certain behaviors, including the use of social media, can be potentially addictive. Neuroimaging studies like those conducted by Volkow and colleagues provide insight into the role of dopamine in addiction, which relates to the similarities seen between heavy social media users and those with substance use disorders.