Question

______ consists of all the techniques sellers use to motivate people to buy their products. Publicity Marketing Promotion Advertising

Answer 1

Advertising is used to differentiate a firm's products in a monopolistically competitive market and can lead to increased sales or higher pricing. It employs techniques like the bandwagon fallacy and rhetorical strategies to persuade consumers.

Step-by-step explanation:

Advertising consists of all the techniques sellers use to motivate people to buy their products. It is a key component of marketing and promotion efforts, particularly in a market characterized by monopolistic competition. The goal of advertising is to differentiate a firm's products from competitors' offerings and to persuade potential customers of the unique benefits of these products. Through effective advertising, a firm hopes to make its perceived demand curve more inelastic or to increase the demand for its products; either scenario can lead to increased sales volume, higher prices, or both.

Advertising works on several levels, using diverse strategies to reach consumers. For instance, advertisers might use the bandwagon fallacy, suggesting that 'everyone' is using a product to influence more people to make a purchase. They also employ various rhetorical strategies to convince the public, combining visuals with text or employing persuasive narration.

Answer 2

Advertising consists of all the techniques sellers use to motivate people to buy their products, including publicity, marketing, promotion, and advertising. Advertisers differentiate their products and increase demand to increase sales and profits.

Step-by-step explanation:

Advertising consists of all the techniques sellers use to motivate people to buy their products. This includes methods such as publicity, marketing, promotion, and advertising. Advertisers aim to differentiate their products from competitors and increase demand, which can lead to higher sales and profits.