13-10. Yes, there is a lot of evidence that suggests that soft drinks and other sugared beverages contribute to obesity, diabetes, and other health-related issues. These drinks typically contain high amounts of sugar, which can lead to weight gain and other health problems when consumed in excess.
13-11. Coca-Cola's response to consumer concerns about sugar intake and the obesity controversy has been criticized by some for being slow and inadequate. While the company has made some efforts to reduce the sugar content in its drinks and promote healthier options, many argue that more needs to be done to address the issue.
13-12. The "Taste the feeling" campaign has the potential to be effective, as it focuses on the emotional experience of drinking Coca-Cola rather than the product itself. This approach could help the company connect with consumers on a deeper level and create a more loyal customer base. However, the campaign will need to be executed well and supported by other efforts to address concerns about sugar intake and health issues related to soft drink consumption.