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34 votes
34 votes
A marketing plan includes this marketing objective: "Create positive feelings

about our brand." What is the main problem with this objective?

User M Raymaker
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1 Answer

19 votes
19 votes

Answer:

The main problem with this objective is that it is too vague and does not provide any specific target or measure for success. "Positive feelings" are subjective and can vary greatly from person to person, making it difficult to accurately track and measure progress towards this objective. A more specific and measurable objective might be something like "Increase brand awareness by X% among target audience within Y months" or "Increase customer satisfaction ratings by X% within Y months."

User Alessio
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