Final answer:
Businesses segment their audience to increase customer satisfaction, faster conversion rates, and higher click-through rates, typically using purchase history as a common method for segmentation.
Step-by-step explanation:
Reasons to Segment Your Audience
There are several reasons to segment your audience in a business context. These include A. Higher customer satisfaction rates, because understanding different customer groups allows personalized marketing approaches that can meet their specific needs. Another reason is B. Faster conversion rates, which occur because segmented marketing messages can lead to more targeted and effective communication, thus speeding up the decision-making process. Lastly, C. Higher click-through rates are often a result of delivering more relevant content to a segmented audience, which typically engages them more effectively than broad, generic messaging.
Common Ways to Segment Subscribers
Businesses often segment their subscribers based on B. Purchase history, which allows them to understand past buying behavior and anticipate future needs and preferences. This is a very common method because it relies on concrete, transactional data that can be directly linked to marketing outcomes, unlike A. Competitor data, C. Anecdotal data, or D. Based on social media profiles, which might inform segments but are less direct in their application to individual customer behavior.