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In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n):

A) end cap
B) gondola display
C) freestanding fixture
D) point-of-purchase display
E) promotional area

1 Answer

3 votes
Answer: D

Explanation: point of purchase displays serve the purpose of attracting customers to certain areas to promote merchandise.
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