The correct answer is B. increases profitability. What is not a benefit of healthy competition for consumers? Healthy competition is where multiple companies sell similar goods and services, so customers have a lot of choices in terms of product quality and pricing. This is a clear benefit of healthy competition for customers, as it gives them more options to choose from. Consumers benefit from competition in many ways. A few of the benefits of healthy competition are: Increases product choice: In a competitive market, firms seek to differentiate themselves by providing a variety of products and services to consumers. Consumers benefit from this variety, as they have access to a wide range of options. Keeps prices low: Competition forces firms to reduce prices to attract customers, which benefits consumers as they pay less for products and services. Fosters innovation: To compete, companies must come up with new and creative ideas to differentiate themselves from their competitors. Consumers benefit from innovation as new products are developed that better meet their needs. Increases profitability: Although healthy competition does not reduce profitability, it does not increase it either. Thus, increases in profitability are not a benefit of healthy competition for consumers. The correct answer is B. increases profitability.