Answer:
hey!
When The Coca-Cola Company introduced New Coke in 1985, several cost structure changes accompanied the launch. Here are some of the key changes:
Formula and ingredients: New Coke required a modified formula and different ingredients compared to the original Coca-Cola. The company invested in research and development to create a new taste profile, which involved reformulating the beverage and adjusting the ingredient mix. These changes impacted the cost of production and sourcing of ingredients.
Production and manufacturing: The introduction of New Coke necessitated adjustments in the production and manufacturing processes. The company had to retool its production lines and adapt its bottling plants to accommodate the new product. This involved costs associated with reconfiguring machinery and production setup.
Marketing and promotion: Coca-Cola invested heavily in marketing and promotion for the launch of New Coke. The cost structure changed to accommodate advertising campaigns, packaging redesign, and other promotional activities aimed at introducing and promoting the new product to consumers.
In terms of new technologies and impacts, the launch of New Coke brought several notable changes:
Market research and consumer testing: The Coca-Cola Company heavily relied on market research and consumer testing to develop and validate the new taste profile of New Coke. Advanced market research techniques were employed to gather feedback from consumers and guide the decision-making process.
Data analysis and forecasting: The company utilized data analysis and forecasting methods to assess market trends and predict consumer preferences. These technological advancements aided in making strategic decisions regarding product development and launch.
Feedback management: The introduction of New Coke generated significant feedback from consumers. The company utilized various technologies and systems to manage and analyze this feedback, allowing them to gather insights and make adjustments to the product strategy.
Consumer response and backlash: The launch of New Coke resulted in a substantial consumer backlash. This backlash was amplified through emerging technologies such as television, radio, and print media, which played a role in shaping public opinion and influencing consumer sentiment.
The overall impact of these cost structure changes and technological advancements was significant. The introduction of New Coke marked a pivotal moment in Coca-Cola's history, with both positive and negative consequences. The company eventually responded to consumer demands and reintroduced the original Coca-Cola as Coca-Cola Classic due to the overwhelming consumer preference for the original taste. This experience shaped Coca-Cola's understanding of the strong emotional attachment consumers had with their brand and the importance of considering consumer preferences in product decisions.
i hope this helps you :))