Answer:
Companies are turning to the world of sports to meet their promotional needs because sports have a large and passionate fan base, and sponsoring a team or athlete can help companies reach a wider audience and increase brand awareness. Here are 10 ideas for how companies might decide which team or individual athletes to use for their promotions:
Choose a team or athlete that aligns with the company’s values and brand image.
Consider the popularity and reach of the team or athlete, both locally and globally.
Look at the demographics of the team or athlete’s fan base to see if it matches the company’s target audience.
Evaluate the team or athlete’s performance and potential for future success.
Consider the cost of sponsorship and whether it fits within the company’s budget.
Look at the team or athlete’s social media presence and engagement with fans.
Consider any existing partnerships or sponsorships that the team or athlete may have.
Evaluate the potential for co-branded merchandise or promotional materials.
Consider the potential for cross-promotion with other sponsors or partners.
Look at the potential for long-term partnerships and opportunities for future collaboration.
Step-by-step explanation: