Human-centered design (HCD) is an approach that makes users the priority to develop useful products and services. It places people at the center of the process of exploring and creating solutions. For businesses, this means listening to people—whether customers, employees, or partners—and observing their behavior to understand what they need or want and why people might embrace a new product, process, or service.
A human-centered design process can help organizations more methodically—and confidently—establish new business ideas, innovations, and capabilities. To get started, create a multidisciplinary team of collaborative, lateral thinkers whose goal is to deeply understand the needs of customers, employees, and partners.