Question

What has been done to develop the target market?(

Make 4P analysis)
Make evaluation on the marketing activity of this
company. (If the company did great job, what can be
learned for other Chinese enterprises. If it was not
the positive example, make the problem analysis and
furthermore, put forward the improving suggestions.

Answer 1

A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.